I was searching for information on london running shoe shop or store and I stumbled upon a runnersworld thread on recommendations for a good running shoe shop located around London.
The following comments / recommendations caught my attention: –
2 years ago tried on 10 (yes 10) pairs and ran up and down in the street in ALL of them before the assistant was happy the shoes were giving me the support I needed. From one user
Run and Become on Palmer Street near St James’s Park is the best I’ve been to. So helpful, they will let you run in the shoes along the pathway outside (pretty entertaining for those in the coffee shop opposite)and offer advice. From Second User.
The two recommendations were for Run and Become running store. I think the idea of allowing customers to test run the running shoes outdoors is brilliant. Run and Become has to be voted the best london running shoe shop / store.