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It’s had to believe that the designer who designed the famous Logo on Nike running shoes got a check of $35….. lots of peanuts!!

 

The Birth Of Nike Swoosh Logo

Carolyn Davidson was a graphic design student at Portland State University when she met Phil Knight, the founder of Nike. Phil Knight was running a start up shoe company, Blue Ribbon Sports (BRS) by day while he moonlighted, teaching accounting classes.

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.

In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude. How much was the stock worth? it’s still a secret. Can someone please check the list of Nike shareholders?

 

 

 

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written by Constantine Njeru