History of the Nike Swoosh Logo

It’s had to believe that the designer who designed the famous Logo on Nike running shoes got a check of $35….. lots of peanuts!!

The swoosh as featured on the nike.com websiteThe swoosh as featured on the nike.com websiteThe swoosh as featured on the nike.com website

 

The Birth Of Nike Swoosh Logo

Carolyn Davidson was a graphic design student at Portland State University when she met Phil Knight, the founder of Nike. Phil Knight was running a start up shoe company, Blue Ribbon Sports (BRS) by day while he moonlighted, teaching accounting classes.

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.

In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude. How much was the stock worth? it’s still a secret. Can someone please check the list of Nike shareholders?

 

 

 

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